Siaroža

Siarhiej Piechcieraǔ

Design Engineer

Complex design problems. I build the pipelines — and tighten the ones already running.

Download CV

Case studies

Streaming thumbnail pipeline
Hundreds of thousands of euros in designer time
A design system and rendering pipeline for a B2B streaming aggregator: one geometry mapped across about 30,000 titles — eight skins, nine aspect ratios, four sizes, and three formats — 864 outputs per title from reusable layers.
Chameleon illustration system for Shopify
256 colorways, no hand-export
Theme-aware illustration system for a Shopify builder: vector art recolored at runtime, 3D art served from a generated 16×16 matrix and resolved by filename.
PSD-to-Lua level pipeline
Later titles in half the time
Photoshop-to-Lua pipeline for hidden-object games ported to iOS: layer names carried behavior, the engine read position and bounds, and the production cycle dropped from six months to three or four.
Graphic design system
Cut designer–developer handoffs
Graphic Design System for a multi-tenant B2B platform — per-customer brand combinations, shared assets across projects, and a Figma export pipeline that replaced designer–developer handoffs.

Experience

Lead Graphic Design, Design Engineer
SPRIBE
Apr 2024 — Now
- Designed visual assets for product platform, including icons, illustrations and UI animations
- Automated image editing workflows using Python and AI tools
- Developed custom Figma plugins to streamline internal design processes
- Optimized design workflows and introduced scalable systems for efficiency
- Redesigned game interfaces for improved UX and visual appeal
- Designed and maintained product website ensuring consistency with brand and platform UI
Lead Visual & Motion Designer
Hiveon
2021 — May 2023
- Led a team of designers, overseeing brand consistency and creative direction
- Developed brand identity assets, including logotypes and cohesive product family visuals
- Designed product websites with focus on clarity, UX, and visual consistency
- Produced 2D/3D explainer videos and tutorials to communicate complex ideas clearly
- Created marketing visuals for social media and global print materials for tech exhibitions

Earlier

Visual & Motion Designer
Adviqo
2017 — 2021
- Designed static and animated assets for social media, digital ads, and email campaigns
- Created visual content for the website and mobile app, ensuring brand consistency across platforms
- Produced explainer videos and handled video editing to support product and marketing initiatives
Freelance Designer
Upwork
2016 — 2018
- Designed motion banners and explainer animations for web and social media
- Edited images and performed high-quality photo retouching for various clients
- Created visually engaging presentations tailored to client needs
UI & Visual Designer
colada
2016 — 2017
- Led UI redesign and implemented Material Design System for improved usability and visual coherence
- Produced print materials supporting marketing and communication efforts
- Refined and expanded brand assets to ensure consistency across digital and print channels
UI & Visual Designer
amasty
2014 — 2016
- Designed user interfaces for Magento and Shopify extensions with focus on usability and e-commerce efficiency
- Created marketing materials, including ad banners and social media visuals, to support product promotion
- Developed responsive website designs, ensuring a consistent brand experience across platforms
Game Designer & QA
CyberCradle
2011 — 2014
- Adapted and optimized graphic assets from desktop games for mobile platforms
- Automated design-to-engine workflows, reducing manual workload and improving delivery speed
- Conducted QA testing of game logic to ensure functionality, consistency, and player experience
- Developed Photoshop-to-game engine automation pipelines